In the fast-evolving creator economy and digital commerce world, brands and creators are constantly searching for streamlined, powerful ways to connect their audiences with content, products, and services. If you’ve ever wondered what is Pop.Store and why it’s become the go-to alternative for link-in-bio tools in 2025, you’re not alone. Pop.Store has rapidly positioned itself as a next-gen solution, especially as traditional tools like Linkpop start to show their limitations.
In this article, we’ll explore how Pop.Store compares to Linkpop, the evolution of link-in-bio platforms, and why an increasing number of creators and businesses are switching. We’ll cover usability, monetization, customisation, analytics, and long-term value.
What Are Link-in-Bio Tools, and Why Do They Matter?
As social media grew into a dominant form of engagement and influence, platforms like Instagram and TikTok limited the ability for users to share multiple links. This gave rise to “link-in-bio” tools—third-party apps that let creators and brands curate a landing page of clickable links, from product pages to blogs and YouTube videos.
These tools became an essential part of digital strategy for:
- Influencers sharing affiliate links
- E-commerce brands showcasing collections
- Educators and coaches promoting resources
- Musicians dropping new tracks or tour tickets
Enter Linkpop.
A Look Back: What is Linkpop and Its Original Appeal
What is Linkpop? Launched by Shopify, Linkpop was designed as a simple, clean link-in-bio page with e-commerce functionality. With built-in Shopify integration, users could sell directly from their link page without needing a full website.
Its strengths included:
- A Shopify-native interface
- Simple drag-and-drop layout
- Product syncing from Shopify stores
However, by 2024, Linkpop started losing ground to newer tools. The main reasons? Limited customisation, weak analytics, and a static user experience that couldn’t keep up with modern social commerce trends.
Introducing Pop.Store: The Dynamic Link-in-Bio Alternative
So, what is Pop.Store? Unlike the basic layout of its predecessors, Pop.Store transforms your link-in-bio from a simple landing page to a dynamic mini-storefront powered by shoppable video.
Pop.Store is designed for creators, influencers, and e-commerce sellers who want more than a link tree. Its standout features include:
- Shoppable Popclips: Short, swipeable videos that display and sell products in a social-media style feed.
- Embed Anywhere: Place your Pop.Store in bios, emails, websites, or even ads.
- Zero Design Friction: Beautiful out-of-the-box layouts that work without needing a designer.
- Smart Analytics: See what your fans watch, click, and buy—all in one dashboard.
With these, Pop.Store is setting the bar for what link-in-bio tools should be.
Pop.Store vs Linkpop: Side-by-Side Comparison
Let’s break down how Pop.Store stacks up against Linkpop in critical categories:
| Feature | Pop.Store | Linkpop |
| Interface Design | Swipe-style, media-rich | Static link list |
| E-commerce Integration | Works with any platform | Tied to Shopify |
| Customization | High (themes, layouts, videos) | Low |
| Shoppable Content | Popclips (video-driven) | Limited (text + image) |
| Analytics | Advanced (engagement & sales) | Basic (click counts) |
| Setup Time | Minutes, no design skills needed | Quick, but limited in flexibility |
Pop.Store wins for users seeking interactivity and brand identity. It isn’t just a page of links; it’s an experience.
The Power of Video in Link-in-Bio Tools
Pop.Store’s shoppable video feature (Popclips) is a game-changer. Imagine a TikTok-style experience embedded on your link page, where each swipe features a product with a buy-now button.
This adds:
- Increased Dwell Time: Visitors engage longer with video.
- Better Conversions: Visual storytelling drives more clicks.
- Brand Experience: Videos reflect personality better than static links.
While Linkpop focused on clickable buttons, Pop.Store leans into visual commerce—a proven winner in today’s short-form content age.
Why Creators Are Making the Switch in 2025
The shift toward Pop.Store is happening because the creator economy demands more:
- Monetisation-first design
- Authentic brand expression
- Full control over how content is displayed and sold
Users who once relied on Linkpop now realise they’re missing out on interactivity and smarter sales tools.
Monetisation and Conversion
Pop.Store was built with sales in mind. It empowers creators to:
- Sell through embedded product cards
- Create urgency with limited offers
- Integrate affiliate links into Popclips
Linkpop, while Shopify-connected, limits sales to product listings—missing out on the emotional triggers that video creates.
Branding and Customisation
Pop.Store puts branding at the forefront. Users can:
- Upload branded video covers
- Customise layout for mobile and desktop
- Tailor fonts, buttons, and messaging
By contrast, Linkpop has a “one-size-fits-all” aesthetic. Pop.Store lets you express your personality.
SEO & Shareability
Each Pop.Store page is SEO-optimised. Whether you use it in your bio or a marketing email, your content becomes more discoverable.
Bonus: it’s mobile-first, meaning your page looks great on any device.
Final Verdict: Pop.Store is the New Link-in-Bio Standard
If you’ve been asking what is linkpop and whether it still holds up in 2025, the answer is increasingly no. While Linkpop was innovative in its time, it hasn’t kept up with the demands of the creator economy.
Pop.Store, on the other hand, gives creators the tools to engage, sell, and scale—all from one beautiful landing page.
With the rise of video commerce, customisable design, and smarter monetisation features, Pop.Store is no longer just an alternative—it’s the future of link-in-bio.
